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Gold Rate as on 15 Apr 2024        KL : RM 359/gm        Penang : RM 359/gm

SMS Deen Foundation

About Us

SMS DEEN Foundation was set up to implement SMS DEEN’s corporate sustainability programmes through long-term partnerships, volunteer efforts and targeted social investments. Our approach goes beyond charitable giving and we want to build sustainable programmes with long-lasting impact.

SMS DEEN Foundation supports initiatives in our two focus areas: Education and Business Community Empowerment.

Our mandate is to identify programmes that will have the most tangible impact with long-term results. Through strategic partnerships with NGOs, the Foundation strives to enhance quality of life for all – especially the less fortunate – irrespective of race, gender, or creed.


We want to make sure all children and youth have access to education and are given the opportunity to fulfil their potential. We run programmes in rural schools, and organise various seminars & quizzes for children.

Business Community Empowerment

Our goal is to provide opportunities to share business knowledge to budding entrepreneurs and existing business people through forums, seminars & sharing session conducted by successful business personnel.