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Gold Rate as on 17 Jul 2024        KL : RM 362/gm        Penang : RM 362/gm        Johor : RM 362/gm

About Us

Welcome to SMS Deen  Jewellers!

"Fascinating World in 916 Gold"

Personalised Service

Customised Jewellery

Full Range Products Retail

Services At Wholesale Price

Located in Malaysia’s biggest gold jewellery hub along Jalan Masjid India in the Malaysian capital of Kuala Lumpur, we specialize in 916/22K gold from occasion jewellery such as weddings & engagements to your daily casual-wear jewellery. We cater for full range of quality products to adorn every part of the body for customers from every walk of life.

SMS Deen Jewellers is the brainchild of its founder, eminent businessman Dato’ Haji Salahudeen. Inspired by his own vision of “Fascinating World in 916 Gold”, the founder sought to add glitter to people’s lives. Over the last two decades, he successfully turned his previously casual interest in gemology into a full scale business in 916/22K gold jewellery.

SMS Deen Jewellers’s trademark has always been its offer of highly customized quality jewellery at affordable prices. A team of experts and highly motivated goldsmiths meet customers’ ever escalating demands for exquisite designs.

It is this exclusivity and unique nature of the products that draws discerning customers in specific search for our showroom. Our customers return home delighted with their jewellery boxes laden with their selection of gemstones, charms, earrings, necklaces, pendants, bangles, bracelets, rings, diamonds and many more.

We are a trusted destination to fulfil your dreams. We continuously want to work together with you in meeting your needs within your budget. We cordially invite you to visit our showroom for product viewing and free consultations. You can find us at 52, Jalan Masjid India, Kuala Lumpur between 10:00am and 8:30pm on all days of the week.

Come & discover a fascinating world in 916 gold that is just right for you and your loved ones at 
SMS Deen Jewellers.